If you are visiting this website you are probably wondering how to get clients as a lawyer. I am going to answer your question as directly and succinctly as possible. Below is a three step law firm marketing plan that will help you get clients as a lawyer. Even if this is the only thing you do, you will be able to get more clients in the upcoming months.
Step One: Meet As Many People As Possible
This may seem obvious but you will be amazed at how many people sit in their office and wait for the phone to ring and wonder why they are not getting clients as a lawyer. Your goal is not just to meet these people it is also to begin to develop a relationship with them. This can be done by speaking at an event, by writing articles and encouraging them to contact you, or by good old fashioned networking.
Once you meet these people and you begin to establish a relationship with them, ask them for permission to put them on your newsletter list. Once they agree and provide you with their contact information you can add them to your database of referral sources.
Please not that I did not say add them to your database of potential clients. We do not know if they are going to be clients in the future but we do know that they are definitely potential referral sources.
Step Two: Send These People A Weekly Email
Immediately begin sending these people a weekly email. This email should be educational and it should be written in a friendly conversational tone. Do not worry about the frequency of the email. Weekly is fine. If your email contains good content, they will welcome it.
Step Three: Send These Referral Sources a Monthly Newsletter
Be sure to send these folks a monthly print newsletter every month. This may seem unnecessary since you are already emailing them on a weekly basis but it will definitely help to deepen your relationship with them. It helps because 1). Many people who do not read your email will read your print newsletter and 2). Repetition of your message will amplify it and multiply the reaction of your audience.
If you implement this three step process immediately you will be amazed at how easy it will be to attract more clients. This is a little work. It will take about six months for your to see consistent results but in six month time you will no longer be wondering how to get clients as a lawyer.